Yakin
Ouederni
portfolio
Andalusia
Above the Clouds
Ten Seconds in Turkey
Visit Spain
48 Hours in Dublin
Charcuterie Board Setup
Long-form Video
These are some videos that I produced. This involved writing a video proposal, scheduling with the participants,
coordinating with videographers, writing interview questions, overseeing the editing process, and publishing to the
appropriate channels.
When the organic content on PSA’s social channels wasn’t reaching performance goals, I developed a
short-form video strategy to boost engagement on all platforms. Since introducing videos to our social
media, we surpassed our yearly new follower count goal on Instagram in just two months and nearly
quadrupled engagement.
Short-form Videos
PSA Airlines, American Airlines Group
Making Use of Trending Sounds
Cool things our Mechanics Do
Views: 138,000+
New bonus
Views: 119,000+
Flight Attendant training
Views: 10,000+
Hopping on Trends
Never underestimate the power of hopping on trends. When these trends were going viral all over
TikTok, I decided to make them aviation-centered and ended up creating PSA’s most-viewed TikToks..
While these Reels are fairly simple, they showcase what can happen when you use the right sounds. When I know my
videos will consist of different b-roll shots, I ensure they’re paired with a trending sound. Click each video to watch.
Personally, I also like to have fun
I have a passion for documenting my travels by creating Reels and TikToks. I love experimenting with creative angles and
storytelling techniques to bring each destination to life. While I’m continuously learning and refining my style, I genuinely
enjoy the process—from capturing moments to editing them into engaging, cinematic videos that reflect the joy, curiosity,
and spontaneity of each trip. Click each video to watch.
@yakinikins
I helped update PSA’s visual identity and transform our brand into something fresh, professional, and clean.
Graphics with text were getting very little engagement, while cleaner, people-centered posts that presented our
airline as a top-tier place to work garnered more interaction and established a recognizable look for our brand.
From this
To this
Brand Redesign
Paid Ads
I assisted in the development of a robust paid ads strategy for the airline. This including media
planning, researching target audiences, A/B testing, and working closely with our Google and
Meta teams to optimize ads. I manage the ads and create weekly data reports through Google
Analytics to measure ROI and adjust our strategy as needed.
Advertising
The Washington Post Pilot advertising
Pilot advertisements across major airports in the U.S.
I’ve worked to set up ads in some of the largest media outlets and airports in the U.S.
Flight Attendant ads during primetime news hours and in podcasts
PR campaigns and writing
While at the American University in Cairo, I helped develop, facilitate, and promote nationwide PR campaigns.
AUC SpeakUp was a nationwide campaign focusing on sexual assault awareness
and prevention.
One of my main roles for this campaign was to
organize the SpeakUp Dialogue Series. I partnered
with other institutions, prominent influencers,
vendors, and media to host informative events for the
public. These events garnered attendance from
hundreds of people and were featured on various
news media outlets.
As part of the SpeakUp campaign, I wrote the cover story for the University’s biannual magazine, AUCToday, which featured world renowned activist Nadeen Achraf, who spearheaded the sexual assault prevention movement in Egypt. Achraf was also profiled by The New York Times and The Economist that year, and was selected as one of the BBC 100 Women of 2020. You can read the full story here.
#MaskUpAUC was another campaign I worked on
during the University’s slow return to campus after
COVID-19. Apart from creating a social media plan and
assisting with physical signage, I wrote stories in the
daily newsletter informing people on how to stay safe
when on campus.
Writing
Delve into the psychology of physical touch and how COVID-19 disrupted one of our most natural human tendencies. Read here.
A profile feature of former American University in Cairo President and former diplomat Francis Ricciardone. Read here.
I'm an interior designer and blogger based in New York City. I am in love with the concept of Zen minimalism and I try to bring this approach to both my life and my work.
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