Yakin
Ouederni
portfolio
Advertising
The Washington Post Pilot advertising
Pilot advertisements across major airports in the U.S.
I’ve worked to set up ads in some of the largest media outlets and airports in the U.S.
Flight Attendant ads during primetime news hours and in podcasts
Paid Ads
I assisted in the development of a robust paid ads strategy for the airline. This including media
planning, researching target audiences, A/B testing, and working closely with our Google and
Meta teams to optimize ads. I manage the ads and create weekly data reports through Google
Analytics to measure ROI and adjust our strategy as needed.
Social Media and Video
I worked to update PSA’s visual
identity and transform our brand
into something fresh,
professional, and clean.
Graphics with text were getting
very little engagement, while
people-centered posts would do
well. We completely shifted our
look to something people-
centered and professional.
From this
To this
Brand Redesign
Long-form Video
These are some videos that I produced. This involved writing a video proposal, scheduling with the participants,
coordinating with videographers, writing interview questions, overseeing the editing process, and publishing to the
appropriate channels.
When the organic content on PSA’s social channels wasn’t reaching performance goals, I developed a
short-form video strategy to boost engagement on all platforms. Since introducing videos to our social
media, we surpassed our yearly new follower count goal on Instagram in just two months. Reaching views
upwards of 140,000, engagement on our organic posts more than quadrupled for content focusing on
mechanics and flight attendants.
Short-form Video Strategy